I am VP of Product and Design at Inpulse as of May. We are creating the security system of the future. My role consists of business and product development, go-to-market strategy, partnerships and sales. The goal is to create a scalable work infrastructure to meet various phases of this startup while maintaining high-performing teams at each milestone. With a background in design, I structure my problem solving around how a designer thinks by creating personas that represent my customer/user/team and solving a need of that user.
My story on how I joined Inpulse is story of being an artist and a dreamer in silicon valley. In 2008 I finished as a 3d artist from the Academy of Art and joined Disney Interactive. Games were an amazing experience but I found myself dissatisfied. I left to become a UI UX designer in 2014. I remember watching videos on human augmentation and augmented reality since I had both the skills of a 3d artist in games and a UI UX designer of security apps. One of the videos expressed that human are already in a way cyborgs. The narrator talked about how we use computers so much in our daily lives and that essentially smartphones was in a way proof humanity was merging with machines.
Inpulse Inc ( August 2019 - current) Role: VP of Product and Design
My role is to build up the business relationships around the product by forming channel partnerships. Create business and product development, go-to-market strategy, partnerships and sales. My mission statement is to re-key the world.
Sysdig ( August 2019 - current) Role: Product Designer
My role was to work on the Secure product line the in the Sysdig platform. On a higher level this involves understanding the containerized infrastructure security and Kubernetes and designing a layout for the user to be able to scan their builds, their runtime deployments for vulnerabilities, against polices and check against compliance standards. My philosophy is to create visualization that informs the user/security engineer of a narrative allowing them to quickly make a decision based on the surfaced data.
Cross Functionality between design and dev
Each Designer acted as a hybrid PM contributing to features, reporting to the VP Product, interviewing stakeholders and clients to influence product and design.
Acted as Agile lead for junior designers
Lead discussion between design and dev to approve a final design in terms of technical feasibility.
Used Sketch Cloud for interaction mockups
Created design briefs used by the organization to follow the user stories and user journeys in Jira.
I contributed to a dashboard based on CX and customer success by following the life cycle of a product in terms of stages of adoption. We created personas to represent a customer success agent, a sales manager stakeholder, and the customer user, then interviewed roles of people who matched closest to our personas. Our design followed each customer through various stages and what would prevent them from being fully adopted into a Cisco product solution. Our team was an agile development team but unique where design and product were combined roles.
Collaborated on CX platform products such as the Living Journey Map using Sketch.
Published motion graphics and video documentations for CX products such as the Customer Portal and the Living Journey Map
I lead a team of 4 designers to come up with a user interface for the experience of an autonomous rideshare vehicle called the Nexus. Our persona was modeled after students at UC Davis which was our test bed. I created user flows, style guides and worked along side the UX researcher who conducted user testing. We developed in an agile structure. The development was done for both iOS and Android.
Designed wireframes and userflows for an autonomous ride hailing vehicle for iOS
Designed several themes for the digital dashboard cluster, centerstack, infotainment center, and facial recognition experience of vehicles for the Maxus flagship vehicle.
Design for a SAIC motors sports car to be released in 2020
Utilize Sketch plugins like Magic Mirror and Squid to create user flows/site maps.
Conducted user research and user testing along with the Sr. UX researcher at SAIC motors.
Conducted qualitative and quantitative user studies.
Ford Motor Company (July 2017 - June 2018) Role: UI/UX Motion Designer
I worked on motion graphics for the dashboard cluster, centerstack, infotainment and hvac controls for vehicles at Ford Motors. This includes the F150 and an EV car project.
Designing the layout and motion graphics for digital Displays of "Next Generation" vehicles.
Worked on the center stack console for a sports crossover and the F-150 Sync reskin.
Health 2047/ The American Medical Association (September 2016 - July 2017) Role: Senior UI/UX Designer Health2047 was a startup ventured by the American Medical Association. My role was to design the user interface for an app for physicians and patients to communicate and is HIPPA compliant. It was developed in react Native.
Develop UI patterns for three different products, create design and symbol library in Sketch.
Drive design discussions with stakeholders, product, development, and design.
Collaborating UI Visual Designs for the Switch mobile app and web services with the UI/UX Director.
Creating Animations in Animate (formerly Flash) and After Effects.
Designing with React Native in mind
Understanding HIPAA compliance and implementation into mobile apps.
Nimble Storage/Hpe (April 2016 - September 2016 )
Designed the visual language for the web based system manager
Designed and visual UI for for Infosight
Created a sales platform
Mark Tse Design LLC (August 2015- April 2016)
Adjunct Professor at Ex'pressions College teaching Hard-surface Modeling and UI/UX Design (January 2016-current)
Contract UX Designer at Livefyre (February 2016)
Inpulse Inc. (February 2015 - August 2015) Role: Senior UI Visual Design Specialist
Designing visualizations and technical style guides.
Designed Visual details and design guidelines for web based and mobile platforms
Document process, work and task flow analysis
Landed Diamanti/Datawise.IO. as a client. Worked directly with the VP of Product, VP of Marketing, Lead of Engineering, and the CEO to develop their UI
Designed the UI for a hyper-converged platform for running Docker containers.
Designed Visual details and design guidelines
Coraid (October 2014 - January 2015) Role: UI Designer
Designed the visual treatment for the UI of the Coraid multi pool monitoring dashboard.
Designed visual elements of the control-plane management application
Co-designed the graphics for the datastores integration across multiple pools.
Gloops International Inc./ Nexon M (March 2012 - October 2013) Role: Senior Game Artist/Technical Lead ( My work was essential for the company acquisition $468.4M )
Responsible for creating 3D art as well as development pipeline.
Illustrated, modeled, and animated vehicles and mechs for this real-time strategy game for iOS