I am VP of Product and Design at Inpulse as of May. We are creating the security system of the future. My role consists of business and product development, go-to-market strategy, partnerships and sales. The goal is to create a scalable work infrastructure to meet various phases of this startup while maintaining high-performing teams at each milestone. With a background in design, I structure my problem solving around how a designer thinks by creating personas that represent my customer/user/team and solving a need of that user.
My story on how I joined Inpulse is story of being an artist and a dreamer in silicon valley. In 2008 I finished as a 3d artist from the Academy of Art and joined Disney Interactive. Games were an amazing experience but I found myself dissatisfied. I left to become a UI UX designer in 2014. I remember watching videos on human augmentation and augmented reality since I had both the skills of a 3d artist in games and a UI UX designer of security apps. One of the videos expressed that human are already in a way cyborgs. The narrator talked about how we use computers so much in our daily lives and that essentially smartphones was in a way proof humanity was merging with machines. This video was long before Elon Musk stated, "We are already cyborgs." I could have been in a Wired article where the idea came from. In many ways smartphones augmented our lives but also there were consequences as we lost more of what it means to be human to the antisocial nature of social media. This later would become the crux of what the founder of Inpulse was trying to solve.
My story is a bit different. I saw something else. As an artist, I embraced transhumanism. I realized that humans and computers were destined to become one. Not like smart phone that we interact with. While the idea is fun to think about, the a true merging of man and machine isn't human interacting with a screen tapping and scrolling for approval, it was about being the machine. To elaborate, I wanted to deconstruct what was a smart phone. If one argue a smart phone and a user was a cyborg, did it mean we were cyborgs since the advent of the abacus or a pocket calculator? I rejected this notion. To me the experience of being cyborg is a seamless one. One where the human being merged from design. Then I met the founder of Inpulse.
He created a bracelet embedded with RFID technology. He has his own impressive story about it but thats not my story to tell. I liked it but I didn't know why. Why should I care about it? It wasn't any more special than a key card or a key fob used in office badges. I kept arguing who would implement this? Why would anyone invest in it? The founder and I fought about logistics, technology, chipsets, integration. Finally, almost shouting at each other, he told me, "Man, forget all that stuff. Thats what silicon valley nerds talk about. What do you see? You are an artist." I wondered what he meant by that. I took home a bracelet and stared at it.
I wore it. I scanned it. I encoded it. I used it. I reached for a door handle and it just opened. I wished the annoying beep from the reader wasn't there, "Then it would be seamless," I thought to myself. Theres that word again, "Seemless". I opened a solid locked room with my hand like I was a god! Gods are not barred from anywhere! The memories of this article on humans becoming cyborgs rushed back. This was the seamless experience I believed was true transhumanism or being a cyborg.
The philosophy of that old article was amazing but to me, swiping a screen for dates or tapping the "like" icon as if I was a digital zombie was not transhumanism or the future. It was a dystopian and cynical way too at being a cyborg. They were tools that human needed to interact with. This bracelet experience was different, it was passive, and reclaimed my life that the digital screen stole from me and the lives of many millennials. The power you wield from this is the power a user of magic would have. Well magic is just science that people can't explain yet.
Then I thought, today it's just a key fob in the form of a bracelet, tomorrow it will have contactless payments, biometrics, authentication, and chips that do much more than open doors. With this enlightenment, I went back to the founder. He said "Okay artist, what do you have for me? Are you convinced or did you come to tell me again why this ideal wouldn't work again?" The founder was smiling because he knew the answer already. I'm not sure if he knew how I came to this conclusion. I'm sure he has a different story to tell. Probably that he knew an artist would find their own truth.
I just smiled and said, "Lets Re-key the world."
Inpuse. ( August 2019 - current) Role: VP of Product and Design
My role is to build up the business relationships around the product by forming channel partnerships. Create business and product development, go-to-market strategy, partnerships and sales. My mission statement is to re-key the world.
Sysdig. ( August 2019 - current) Role: Product Designer
My role was to work on the Secure product line the in the Sysdig platform. On a higher level this involves understanding the containerized infrastructure security and Kubernetes and designing a layout for the user to be able to scan their builds, their runtime deployments for vulnerabilities, against polices and check against compliance standards. This involves creating a visualization that informs the user/security engineer of a narrative allowing them to quickly make a decision.