Experienced Product Design Leader with more than 10 years of experience in driving innovations and building UX/UI products at the intersection of cybersecurity, digital access, and information visualization. Currently creating best-in-class User Experience Solutions for security software and hardware applications in the space of access control, risk analysis, and financial transaction. Specialized on integrating sophisticated data control planes and cloud infrastructure with intuitive visual art and gamification strategies. Passionate about cutting edge teams focused on solving customer problems and business development in agile ways. Extensive experience working with high performance Silicon Valley Startups and Fortune 500 companies in multiple industries, including Gaming, Data Centers, Automotive and Cybersecurity.
Inpulse Inc ( August 2019 - current) Role: VP of Product and Design
Validate the Inpulse bracelet with stakeholders
Green light features and worked with manufacturing of the bracelet using casting techniques to incorporate features.
Reach out for customers to use as a test case/ early adopter of Inpulse bracelets.
Create partnerships with 3rd party developers of RFID/NF technologies to incorporate into contactless payment technology
Designed and managed the Alkira Design Library using Figma
Allow startups to achieve their MVP milestones.
Lead the design of end-to-end user experiences in research, ideation, prototyping, and validation.
Filled the role of Principal Designer creating exceptional user experience for my clients products.
Worked across all products and collaborated closely with business owners create our product.
Designing and leading the execution of high-quality, user-centered design solutions that meet goals and user needs.
12+ years of experience in user centered experience design including containerized security, networking security, commerce, automotive, fintech.
Work with cross-functional teams, including product managers, engineers, data scientists, and content strategists to ensure designs are executed effectively and to the highest standards.
Strong communication and collaboration skills with stakeholders at all levels of the organization.
Orchestrate and mentor teams to champion design thinking.
Creating prototype designs for stealth, Satwic and Mindlance clients
Alkira ( June 2021 - September 2022) Role: UX Engineer
Designed and managed the Alkira Design Library using Figma
Migrated the designs from Sketch Cloud and Invision to Figma
Collaborate on features approved by the Product Team from customer and POC asks
Design end to end features using the library components.
Overhauled the legacy topology view of a cloud networking infrastructure to be able to handle thousands of connectors and still be functional when it comes to diagnostics of the connectors.
Overhauled the feature to view policies by showing where in the CXP do these policies affect.
Sysdig ( August 2019 - March 2020) Role: Product Designer
Worked on the Secure product line in the Sysdig platform. On a higher level this involves understanding containerized infrastructure security and Kubernetes. designing a layout for the user to be able to scan their builds, their runtime deployments for vulnerabilities, against polices and check against compliance standards. My philosophy is to create visualization that informs the user/security engineer of a narrative allowing them to quickly make a decision based on the surfaced data.
Worked in Cross Functional teams
Worked alongside product, stakeholders and clients to influence product and design.
I contributed to a dashboard based on CX and customer success by following the life cycle of a product in terms of stages of adoption. We created personas to represent a customer success agent, a sales manager stakeholder, and the customer user, then interviewed roles of people who matched closest to our personas. Our design followed each customer through various stages and what would prevent them from being fully adopted into a Cisco product solution. Our team was an agile development team but unique where design and product were combined roles.
Collaborated on CX platform products such as the Living Journey Map using Sketch.
Published motion graphics and video documentations for CX products such as the Customer Portal and the Living Journey Map
I lead a team of 4 designers to come up with a user interface for the experience of an autonomous rideshare vehicle called the Nexus. Our persona was modeled after students at UC Davis which was our test bed. I created user flows, style guides and worked along side the UX researcher who conducted user testing. We developed in an agile structure. The development was done for both iOS and Android.
Designed wireframes and userflows for an autonomous ride hailing vehicle for iOS
Designed several themes for the digital dashboard cluster, centerstack, infotainment center, and facial recognition experience of vehicles for the Maxus flagship vehicle.
Design for a SAIC motors sports car to be released in 2020
Utilize Sketch plugins like Magic Mirror and Squid to create user flows/site maps.
Conducted user research and user testing along with the Sr. UX researcher at SAIC motors.
Conducted qualitative and quantitative user studies.
Ford Motor Company (July 2017 - June 2018) Role: UI/UX Motion Designer
I worked on motion graphics for the dashboard cluster, centerstack, infotainment and hvac controls for vehicles at Ford Motors. This includes the F150 and an EV car project.
Designing the layout and motion graphics for digital Displays of "Next Generation" vehicles.
Worked on the center stack console for a sports crossover and the F-150 Sync reskin.
Health 2047/ The American Medical Association (September 2016 - July 2017) Role: Senior UI/UX Designer Health2047 was a startup ventured by the American Medical Association. My role was to design the user interface for an app for physicians and patients to communicate and is HIPPA compliant. It was developed in react Native.
Develop UI patterns for three different products, create design and symbol library in Sketch.
Drive design discussions with stakeholders, product, development, and design.
Collaborating UI Visual Designs for the Switch mobile app and web services with the UI/UX Director.
Creating Animations in Animate (formerly Flash) and After Effects.
Designing with React Native in mind
Understanding HIPAA compliance and implementation into mobile apps.
Nimble Storage/Hpe (April 2016 - September 2016 )
Designed the visual language for the web based system manager
Designed and visual UI for for Infosight
Created a sales platform
Mark Tse Design LLC (August 2015- April 2016)
Adjunct Professor at Ex'pressions College teaching Hard-surface Modeling and UI/UX Design (January 2016-current)
Contract UX Designer at Livefyre (February 2016)
Inpulse Inc. (February 2015 - August 2015) Role: Senior UI Visual Design Specialist
Designing visualizations and technical style guides.
Designed Visual details and design guidelines for web based and mobile platforms
Document process, work and task flow analysis
Landed Diamanti/Datawise.IO. as a client. Worked directly with the VP of Product, VP of Marketing, Lead of Engineering, and the CEO to develop their UI
Designed the UI for a hyper-converged platform for running Docker containers.
Designed Visual details and design guidelines
Coraid (October 2014 - January 2015) Role: UI Designer
Designed the visual treatment for the UI of the Coraid multi pool monitoring dashboard.
Designed visual elements of the control-plane management application
Co-designed the graphics for the datastores integration across multiple pools.
Gloops International Inc./ Nexon M (March 2012 - October 2013) Role: Senior Game Artist/Technical Lead ( My work was essential for the company acquisition $468.4M )
Responsible for creating 3D art as well as development pipeline.
Illustrated, modeled, and animated vehicles and mechs for this real-time strategy game for iOS